Commercial personas for EVs

BlastPoint’s predictive commercial business personas are helping ATCO, an energy provider in Alberta, mobilize a small team to drive commercial electric vehicle infrastructure adoption in their region.

ATCO wanted to get ahead of the EV adoption curve and identify the best commercial partners for growing public and private charging infrastructure. The only complication: a very small customer engagement team and numerous potential partners to analyze and approach.

The solution: BlastPoint segmented potential partners into data-driven commercial personas, enabling ATCO to target businesses within their territory most likely to adopt - and pass over the others.

The result: an effective, streamlined approach to expanding EV infrastructure that a small customer engagement team can easily handle.